Client
Services
Brand, Web & UX
Ledgr approached Shapes for help with launching as a new brand looking for it’s identity.
We ran various brand and UX workshops to really discover the brand look and feel to form a brand that is future facing.
”I love our brand and website. Working with Steve and the team has been a dream. The UX&UI expertise has been invaluable as we built out our app.
John, CEO - Ledgr AI
Designing for a new era
Ledgr AI came to us with a bold vision: to redefine how accountants and businesses interact with their numbers. Our challenge was to translate a complex, AI-driven product into something that was easy to understand through simple UX and language.
If you can’t beat ’em…
One of the things that we established quite early on was Ledgr’s desire to ensure that the brand and the web experience sat alongside the common expected brand experience for AI apps and SAAS solutions. Whilst this initially jarred against our desire to help teh new app stand out in the marketplace, it gave us an opportunity to be creative in other ways around the brand elements, the brand identity, and the app’s digital experience.
Vibrant colour palette
Pink Haze
#ec4899
Deep Purple
#b154ec
Rich Aubergine
#3e1a3b
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