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Digital Strategy

Goals with purpose

Just having goals isn’t enough. Defining the why behind the goals gives exciting clarity and momentum.

Visualised roadmaps

Roadmaps are our sat nav to any digital implementation. We’ll design a strategic journey for doing what, how and when.

Success in numbers

Because we set clear goals means we can set clear metrics to measure. Everything defined, clearly tracked and optimised.

Digital goals

  • Brand goals and current position
  • Market share, and digital marketing activity to date
  • Wider business objectives
  • A touch on SWOT on your digital marketing
  • Timelines, blockers and opportunities

People & Audiences

Strategy has to be focussed on the people we’re trying to communicate to. We’ll dig into your audiences in a variety of ways depending on the budget and requirements.

  • Persona workshops
  • Demographic user testing / research
  • User journey maps
  • Stakeholder workshops
  • Customer touchpoints
  • Digital placement – where do your customers ‘live’ digtally?

Creative strategy roadmap

  • A roadmap of what steps we should take to achieve our goals
  • Reporting on insights and recommendations to date
  • Playbook for various possible tactics to help achieve goals

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