Martinvale Clinic

Socials and content planning

For years Martinvale have almost solely used Facebook. Still a great platform for the business, but they were missing out on an audience that we know through research is on Instagram and not Facebook in their region.

We created an Instagram strategy, with social content themes and built a plan for video and image content for the platform.

We mobilised their team to also create content around the same themes, and continue to work with Martinvale Clinic on helping expand their reach to new audiences and position the slight brand uplift we brought in across both platforms and their website.

A Timely change

One of the biggest frustrations was the old and relatively slow WooCommerce booking system that was not as intuitive or as customisable as an industry specific bookings tool.

Through several months and lots of hard work alongside the team at Martinvale, we migrated the entire customer database from WooCommerce to Timely, installed and setup Timely with Xero and with their bank feeds integrated into Xero Martinvale Clinic now have a full circle view of their finances and bookings from website to Timely, to Xero.

Improved web & brand

We introduced a new campaign phrase for the company using the word “Get”  – quite simply, by positioning ‘Get’ before any of their core phrases, the concept was to position an accessible benefit to all for any scenario and beyond:

• Get moving again
• Get playing (sport) again
• Get freedom again
• Get pain free again
• Get yourself back in the saddle

We integrated this into a campaign strategy for some google ads to boost their traffic to the site, whilst processing the Timely bookings implementation.

Photography and Icons

As part of the work we did when improving the site, we shot new headshots for all the team.

We also introduced a new series of icons to position all services with their unique brand visual identity. This is mostly seen on the social graphics and email content.

Icons help add visual impact to content, and we have been able to utilise our icon suite for Martinvale Clinic to elevate some of the more detailed service descriptions with these.