Tenterden Mindfulness

Making things more inclusive

The name of the charity since its inception was Tenterden Mindfulness Group, but this felt closed and like it created an exclusivity – the opposite of the desire and hopes of the organisation. We floated the concept of dropping the Group from the name, and through a workshop established this was the best decision.

Out with the old…in with the new

As this was a brand uplift, not a rebrand, the essence of the brand and its main elements was kept – the lotus flower being the key here.

We simplified the logo from 8 leaves to a simpler more relational logo mark, creating the new logo from just 4 leaf shapes overlaid. This created a heart in the middle, and represented the company’s ethos of renewing heart & mind.

Which animal are you?

We run our brand identity workshop to uncover all the ‘feels’ of the brand, the needs, how the team see their company or charity and this can lead to some wild and whacky answers, as well as uncover some wonderful gems of insight.

4-Up

We use a technique called 4-up in workshops to help clients think really simply (and quickly – they only get 2 mins per design!) about what are the key and most important things to include on their homepage.

The Tenterden Mindfulness team spent the day at Shapes unpicking all of these things and we came out with many similarities as a team – which is always great!

A simple visual language

Creating the logo mark using the leaves gave way to then using a collection of leaves to create a common visual language for the charity.

We created some outline and fill icons that they can use on graphics, web and socials to depict key parts of the offering.