Digital Strategy
Doing ‘stuff’ online is pointless without tactics & strategic planning.
Just having goals isn’t enough. Defining the why behind the goals gives exciting clarity and momentum.
Visualised roadmaps
Roadmaps are our sat nav to any digital implementation. We’ll design a strategic journey for doing what, how and when.
Success in numbers
Because we set clear goals means we can set clear metrics to measure. Everything defined, clearly tracked and optimised.
Digital goals
What are you trying to actually achieve through digital?
We’ll document and set some clear objectives, building overarching strategic direction through a variety of workshop activities.
- Brand goals and current position
- Market share, and digital marketing activity to date
- Wider business objectives
- A touch on SWOT on your digital marketing
- Timelines, blockers and opportunities
People & Audiences
Strategy has to be focussed on the people we’re trying to communicate to. We’ll dig into your audiences in a variety of ways depending on the budget and requirements.
- Persona workshops
- Demographic user testing / research
- User journey maps
- Stakeholder workshops
- Customer touchpoints
- Digital placement – where do your customers ‘live’ digtally?
Creative strategy roadmap
We’ve locked in your goals and we know your audiences, and where they live digitally, what they are like and what their interests are.
Next up we build the plans for action.
- A roadmap of what steps we should take to achieve our goals
- Reporting on insights and recommendations to date
- Playbook for various possible tactics to help achieve goals
Let's create some things!
A strategy is only of course the first step to digital marketing success.
We’ll present a series of recommended options for your playbook of activity to implement. We’d love to be your delivery partner for these too.
- Brand Identity
- Website design
- Website UX improvements – CRO & customer journeys
- Campaign
- Video & photography
- Social content / graphics
